What is the Big Factor Average?
Breaking
This factor accounts for the timeliness and freshness of a story, giving more weight to breaking news.
Impact
This factor measures a story's impact across the Web, taking into account search frequency and mentions in articles, multimedia and blogs.
Media
This factor identifies the number of quality images and videos associated with stories, providing rich insight.
Discussion
In a sense, the Web is like one big water cooler. This factor weighs the level of those discussions and which ones are making the most noise.
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