Google's new mobile ad plan

Google buys...

By acquiring upstart AdMob, Google improves its position while admitting flaws in its original approach to mobile ads. More »
CNN Money - Nov. 10, 2009
Why Google Is Buying AdMob
But Sterling said AdSense for Mobile was still "fairly undeveloped." By contrast, he says, AdMob has richer advertising formats, especially ads inside mobile apps.... More »
BusinessWeek - Nov. 9, 2009
Google buys mobile ad firm for $750 million
SAN FRANCISCO (Reuters) - Google Inc said on Monday that it was acquiring of AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that... More »
Reuters - Nov. 9, 2009
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