| YouTube: don't like video ads? Now you can skip them |
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The Google-owned site has added skip' buttons to selected pre-rolls as part of a strategy to allow advertisers to pay only for the ads consumers watch in full or engage with... More »
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Revolution - Nov. 12, 2009
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| Google Shouldn't Let Viewers Get Out of Watching Ads on... |
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Google's decision to give some users the option to skip online pre-roll ads on YouTube could be precedent setting, and not in a good way. More »
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BNet - Nov. 12, 2009
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| Ad-venture by YouTube |
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Google's YouTube is giving users the option to skip past the ads that run before videos on its site in a test of what people will watch. By now most people are accustomed to... More »
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New York Post - Nov. 12, 2009
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